Vans Opens New Flagship Store in Dubai Mall

 

 

Vans has opened a brand new flagship store in the UAE. Located on the third floor of Dubai Mall, the store will offer the latest Vans collections in a laid-back, personal environment and is ready to welcome shoppers all week long from Monday to Thursday from 10am to 12am and Friday to Sunday from 10am to 1am.

 

The new flagship 410 sq. ft. location reflects the brand’s core pillars of skating, art, music and fashion. Catering to men’s, women’s and kid’s apparel and accessories, a key design feature of the store is a ceiling high stripe wall showcasing the classic Vans footwear range in true artistic form.

 

The brand’s latest collections will be on offer including the iconic Old Skool collection that has been delivering unparalleled skate performance and street style over its 39-year legacy. The seasonal range of Vans Old Skool appears through a diverse mix of colors, patterns and materials in adult, child and toddler sizing. On 29 November, the store will debut a line of Toy Story branded shoes and accessories, inspired by the legendary Disney movie.

 

The new store opening is in response to the popularity of Vans products across the region. In addition to the original fans in the skating community, Vans has grown across the UAE thanks to a thriving subculture of creatives that breathe urban fashion, music and art.

Camellia Bojtor

Account Director, FleishmanHillard

About Vans

About Vans®

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, Vans Pool Party, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans. Vans is available in the UAE in Jumeirah Centre, The Dubai Mall, Al Ghurair Mall, Abu Dhabi Mall, Dalma Mall and select Sun & Sand Sports stores.

About GMG Sports

GMG Sports is one of Gulf Marketing Group’s longest running and largest divisions consisting of a portfolio of global brands alongside its own retail concepts, which are distributed across the GCC. Today GMG Sports operates 285 stores featuring global and local brands, including 50 brands for which the company holds exclusive distribution rights. Among them are Nike, Timberland, North Face, Columbia, Vans and many more. Its own retail concepts include Sun & Sand and Sports, one of the top 10 sports retailers in the Gulf region. GMG’s portfolio of world class brands serve as anchor tenants in major shopping malls across the GCC.